


This is a prototype for style; it is a way for me to play with various ideas and subjects that run through my head, and gather information for myself on the nature of my thought processes and how I choose to express them.
Animal Abuse is not what ends up in papers, which is the point I was trying to make. Your tactics supersede your message and take the forefront in media coverage. What the public sees are people who seem to have lost sense and common decency toward other human beings, a mentality which they absolutely cannot identify with; not to mention your criticism pops up only intermittently, which makes your presence in the media nothing but a distraction to be amused by and quickly forgotten. If you're going to go with the "gimmick" excuse then create a gimmick every day, if you're so impassioned by your cause then why don't you, as an organization, tirelessly work to publicize yourselves more often? Word of mouth, in any business or organization, is the key to success. Try doing things without the direct intent of media recognition to "spread your message", but rather to engender people to make a difference and change. E-mail, by the way, isn't going to do it.
You need to get out and meet people and discuss with them face-to-face what your message really is and why animal cruelty needs to be stopped and explain how pervasive it is. There are so many ways to do this in a mature and dignified fashion that don't reflect poorly on your organization. Once word-of-mouth buzz gets started and inspired people talk to others, and inspire them, it can't be stopped. The media will be ASKING you for interviews, instead of mentioning your childish behavior as an afterthought before the commercial break.
You may have been rated the "number one 'mover'" on Yahoo, but for how long, was it at least a day? And how many people did you recruit, and how many of them are actually going to be active participants instead of supportive bystanders?
I don't know what else to say to you in order to convey how wrong and illogical your theories for the change of this problem are; It doesn't make any sense to think only of flash-in-the-pan attention and coverage when what you want is a deeply dedicated group of people who will change the mindset of a nation and other parts of the world.
-- Marisa Swanson
So, what do you think? Feel free to comment, not that anything you say is likely to change my mind :)